The 5th annual Protect Athens Music Conference through two panels addressed issues relevant to the intersection of law, music and business for musicians, students, professionals and anyone interested in music or the music business.

The two panel sessions featured industry professionals, local musicians, publicists and journalists. Discussions centered on issues related to publicity and promotion, with an emphasis on crowdsourcing and public relations, and the role of record labels today, with topics ranging from types of agreements to strengths and weaknesses of various sized labels to the role of labels in a largely digital area. The panels each featured Q&A sessions following the discussions.

This conference was presented by the University of Georgia School of Law’s Sports and Entertainment Law Society and the Terry College of Business’ Music Business Program.

Schedule of events

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Tuesday, March 3rd
5:00 PM

What’s On Your Sleeve: The Role of Record Labels Today

Andrew Rieger, Elf Power
Tommy Robinson, New West Records
Jay Cooper, This Is American Music
James Barber, James Barber Record Production
Thomas Johnson, Futurebirds

40 Watt Club

5:00 PM - 5:50 PM

This panel featured record label representatives, musicians, and other industry experts discussing what type of agreements labels offer today, what the best option for your band would be given your popularity and goals, and if labels would even be helpful for you. Andrew Rieger moderated.

6:00 PM

Do It Yourself or Go With The Pros: Publicity in the Internet Era

Michelle Davis, Sports and Entertainment Law Society, University of Georgia School of Law
Alyssa De Hayes, Riot Act Media
Mike Turner, Crashing Through Publicity, Happy Birthday To Me Records
Gabe Vodicka, Flagpole Magazine

40 Watt Club

6:00 PM - 6:50 PM

This panel addressed the extent to which artists should handle their own publicity or utilize professionals, the mechanics of a good press kit, and what kinds of actions are likely to get you more or less coverage for your recordings or tours. Michelle Davis, former Flagpole Music Editor and current SELS President, moderated.