Dilution, An Idea Whose Time Has Gone; Brand Equity As Protectable Property, the New/Old Paradigm

Authors

Jerre B. Swann, Kilpatrick & CodyFollow
Theodore H. Davis Jr., Kilpatrick & CodyFollow

Recommended Citation

Jerre B. Swann & Theodore H. Davis Jr., Dilution, An Idea Whose Time Has Gone; Brand Equity As Protectable Property, the New/Old Paradigm, 1 J. Intell. Prop. L. 219 (1994).
Available at: https://digitalcommons.law.uga.edu/jipl/vol1/iss2/2