"What's Really in the Package of a Naming Rights Deal?" Service Mark Rights and the Naming Rights of Professional Sports Stadiums

Authors

Christian Maximilian Voigt, Kraske Hartel

Recommended Citation

Christian M. Voigt, "What's Really in the Package of a Naming Rights Deal?" Service Mark Rights and the Naming Rights of Professional Sports Stadiums, 11 J. Intell. Prop. L. 327 (2004).
Available at: https://digitalcommons.law.uga.edu/jipl/vol11/iss2/4