Abstract
This thesis examines globalization and strategic planning in the context of the marketing and distribution of software in Brazil. It includes a discussion of strategic choices, along with relevant laws, available to a company planning to market software in Brazil.
Repository Citation
Craighead, Susan T., "Marketing Software in Brazil: Stragegic Planning in a Changing Economic and Legal Environment" (1997). LLM Theses and Essays. 97.
https://digitalcommons.law.uga.edu/stu_llm/97