This session was pre-recorded and made available virtually on Monday July 20, 2020 as part of the American Association of Law Libraries annual conference with the theme: "Unmasking Your Potential". Members of the session were also available for a live Q&A on July 24, 2020.


"Competitive intelligence" (CI) is a term that gets bandied about across many sectors, but how exactly do law firms use it to further their business? Academics are aware of CI as a concept, but teaching students how to conduct competitive intelligence requires a more nuanced understanding of how it is actually used. In a discussion moderated by a newer academic librarian who will be teaching competitive intelligence for the first time, a firm librarian will share insights into how competitive intelligence can and should be used, and an academic librarian who regularly teaches competitive intelligence will offer tips on how to construct CI lessons.


  • Participants will be able to evaluate how firms use competitive intelligence in practice.
  • Participants will be able to assess what competitive intelligence skills firms expect to see in new lawyers.
  • Participants will be able to create learning objectives to focus instruction on providing law students with the competitive intelligence skills they need.