Marketing and Outreach in Law Libraries: A White Paper

Authors

• Carol A. Watson, University of Georgia School of LawFollow
• Amanda Runyon, University of Michigan Law School
• L. Cindy Dabney, Maurer School of Law - Indiana University
• Liz McCurry Johnson, Wake Forest University
• Emily Lawson, University of Houston
• Shira Megerman, University of Florida Levin College of Law
• Jaimie Sommer, Northwestern Pritzker School of Law
• Thomas J. Striepe, University of Georgia School of LawFollow
• Michele Thomas, University of Arkansas at Little Rock William H. Bowen School of Law

ALL-SIS Task Force on Library Marketing and Outreach.

Abstract

In recent years, libraries have turned to marketing and outreach to better educate library users about services and resources while gaining an understanding of their needs. Marketing and outreach are relatively new concepts in academic law libraries, and librarians tasked with these functions have found resources and examples of this type of work to be lacking. Though focused on academic law libraries, the article identifies the challenges facing all law libraries, explains why libraries need marketing and outreach plans, and provides examples of marketing and outreach successes.

Repository Citation

Carol A. Watson, Amanda Runyon, L. Cindy Dabney, Liz McCurry Johnson, Emily Lawson, Shira Megerman, Jaimie Sommer, Thomas J. Striepe, and Michele Thomas, Marketing and Outreach in Law Libraries: A White Paper , 105 Law Libr. J. 525 (2013),
Available at: https://digitalcommons.law.uga.edu/fac_artchop/1232