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Publication Date

1970

Abstract

AMERICANS are trademark conscious people. Trademarks in- fluence our daily lives and symbolize our American system of free and competitive enterprise. We encounter them not only in the market place, but also in our work, in our play, in our reading, at the banks, at the theatre, on the highways, in every mode of transportation and in church. For example, after a refreshing sleep on his "Beautyrest" mattress, the average American male is awakened by the alarm of a "Westclox" clock. He arises and walks on the "Callaway" or "Barwick" carpet to the bathroom. He brushes his teeth with "Ipana" toothpaste on a "Dr. West" toothbrush and applies "Foamy" shaving cream to be removed by a "Gillette" or "Schick" razor. After a stimulating shower with "Ivory" soap and while listening to the newscast from an "RCA" or "Philco" radio, he hurries into his "BVD" underwear, dons an "Arrow" or "Gant" shirt freshly laundered with "Duz" from the "Laundromat," puts on his "Elgin" watch and rushes downstairs to breakfast. In the kitchen, where the linoleum is bright with a coat of "Johnson's" wax, he snatches two slices of "Southern" bread from the "Toastmaster" toaster and consumes a cup of "Maryland Club" coffee and a glass of "Minute Maid" orange juice taken from the "Frigidaire" or "Coldspot" refrigerator. After breakfast he enjoys a "Lucky Strike" or "Winston" cigarette. Should he cut or burn his finger, he would apply "Vaseline" petroleum jelly or a "Band-Aid" bandage. He dons his new "Stetson" hat and drives his "Ford" automobile to work. On the way he will be reminded by his "Motorola" radio that "things go better with Coke."

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